Always serving
the ultimately delicious rice
Hetbahn is the leading brand representing the ONLYONE spirit that pioneered the cooked rice market. Since its launch in 1996, Hetbahn has evolved into the best home-cooked meal brand that fills our days with the best rice flavors anytime and anywhere, going beyond just a bowl of rice.
Hetbahn seeks to reach out to those with busy lifestyles, by providing delicious tasting rice in a short amount of time.
BRAND SYMBOL
A warm home-cooked meal
that reminds you of
the wholesomeness of life.
The brand name "Hetbahn" is made up of "Het", which refers to the milling process of rice, and "Bahn", which means delicious and freshly cooked rice.
The red circle which represents Hetbahn symbolizes the bountiful sun. The font symbolizes rice grains ripened in sunlight and emphasizes that rice can be delicious anytime, anywhere.
In December 1996, Hetbahn started
a new chapter in Korean food culture
Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of
CJ CheilJedang, which pioneered the cooked rice market.
Hetbahn has changed consumer perceptions of cooked rice and South Korea's food culture by presenting the taste of home-cooked rice. It has expanded beyond cooked rice to include Cupbahn, Sotbahn, porridge, fried rice, and other variations, representing South Korea's food culture as an expert in rice and grains.
1996
Launched
‘Hetbahn’
2001
First Hetbahn renewal
2003
Launched 7 kinds of Hetbahn multi-grain rice products
2005
Launched Hetbahn for two and Hetbahn mini twin packs
2006
Launched Hetbahn with a variety of toppings
2008
Launched Hetbahn functional cooked rice (low-protein), Launched Hetbahn porridge
2011
Second Hetbahn renewal
2015
Launched Hetbahn Cupbahn
2018
Launched Everyday multi-grain cooked rice
2021
Third Hetbahn renewal
Launched Hetbahn Sotbahn
2022
Porridge, Fried rice, Rice balls brand switching to Hetbahn
Launched Hetbahn Konjac rice
2023
Launched Hetbahn Soup
2024
Launched Hetbahn cooked black rice with black beans brand switching to Hetbahn
The three secrets of Hetbahn
We maintain high standards to make the best tasting rice.
The secret of fresh tasting rice
Because rice is a living grain, the freshness decreases as time passes after milling.
Through the milling process in a day, Hetbahn offers the taste of fresh cooked rice.
-
Before rice milling
Brown rice
-
-
Immediately after rice milling
Cooking of Hetbahn
-
-
After 7 days
Nutrition starts to destroy.
-
-
After 15 days
Nutrition and moisture will evaporate.
The secret of Hetbahn’s expiration date
We utilize advanced aseptic technology to eliminate the cause of food decomposition. This makes it possible to store Hetbahn for 9 months at room temperature while maintain its taste, fragrance and nutrition.
The container is sanitized with steam at a high-temperature and with high-pressure to block out microorganisms.
The secret of Hetbahn’s bowl
The Hetbahn bowls and films are made of polypropylene (PP) material, which does not exude any harmful chemicals when heated. Therefore, it is safe in high-temperature.
Products made of polypropylene for newborn babies
Toys for newborn babies
Milk bottles for newborn babies
SẢN PHẨM
KHUYẾN MÃI
MEDIA CHANNEL
